Performance Creative

Creative that performs.

We build scroll-stopping creative systems that turn attention into action — across paid social, UGC, branded content, and campaign assets.

Who we are
We Are Image

Your creative growth partner. We create brands people notice — and campaigns people act on.

Performance Branding

Service
Details
Brand Strategy

The strategic foundation that shapes how your brand is positioned, perceived, and remembered.

Visual Identity Design

Distinctive visual systems designed to create recognition and consistency across every touchpoint.

Messaging & Voice

Clear, compelling brand language that strengthens connection and sharpens communication.

Brand Guidelines

A practical framework that keeps your brand aligned as it grows.

UGC

Service
Details
UGC Strategy

A performance-led roadmap for content that feels authentic and drives action.

Creator Sourcing

Thoughtful creator matching based on aesthetic fit, audience relevance, and brand alignment.

Script & Concept Development

Strong hooks, smart angles, and native ideas built for modern platforms.

UGC Production Management

End-to-end coordination that turns content planning into launch-ready assets.

Brand Ambassador Programs

Service
Details
Ambassador Strategy

Structured advocacy programs designed to expand reach and deepen brand trust.

Ambassador Recruitment

Sourcing the right people to represent your brand with authenticity and influence.

Program Structure & Outreach

Building the systems, touchpoints, and incentives that keep programs running smoothly.

Content & Campaign Coordination

Managing ambassador output to support cohesive, high-impact campaigns.

We made the difference FOR those brands

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Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
Travel & mobility
B2B software, fintech, insurance
B2B software, fintech, insurance
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Retail & commerce
Consumer tech and platforms
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Creative, content, arts & culture
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Beauty, personal care & wellness
B2B software, fintech, insurance
Apparel and lifestyle

Your growth deserves better creatives

30%
Strategy
75%
Development
92%
Design
Every impression is a chance to connect. Every click is earned. We create strategic, high-performing assets that help brands show up with clarity, consistency, and impact.
Schedule a call
Schedule a call

Case studies

Discover why these market leaders are choosing Web Tonic

On location shoots

Cast athlete influencers to create promo videos and 100+ assets, reaching millions through community-driven storytelling.

Influencer casting

Production

Cast creators styled looks and produced content for Marvel's organic social channels to elevate their fashion-driven presence.

Organic Social

750+ Generated Assets

Produced 750+ unique UGC assets for Native's limited collections. 4 campaigns, 200% of the content target, with 50+ creators per drop.

Native

Market Research

Conducted influencer market research for YouTube, identifying trends, audience fit, and creator opportunities to inform the YouTube Shorts product launch.

Video Content

How much it costs to be a full time nomad
Slynumber
TikTok
I Didn't Expect This Texture
Shark Ninja
TikTok
Agenda Caótica? Booksy Te Salva
Booksy
TikTok
Tu Inglés Puede Avanzar con 5 Minutos
Busuu
TikTok

faq

Answered questions.

Everything you might want to know—up front.

1
What exactly is "performance creative" and how is it different from regular ad creative?
Performance creative is ad content built specifically to drive measurable business outcomes — clicks, leads, sales — not just engagement or brand awareness. Unlike traditional creative that prioritises aesthetics or storytelling alone, performance creative is engineered around proven hooks, scroll-stopping visuals, and conversion-focused messaging. Every asset is designed to be tested, iterated, and optimised against real data from Meta, TikTok, Google, and other paid channels.
2
How many creatives do I get per month?
Volume depends on your engagement scope, but our performance creative packages typically deliver between 8 and 200+ production-ready ad assets per month, including static visuals, motion graphics, and short-form videos (UGC-style, hook-driven edits, and product-led formats). We build creative in batches structured for systematic testing, so you're never running just one ad — you're running a learning system.
3
Do you handle the video production, or do I need to provide footage?
Both options are available. We can work with footage you provide (product shots, UGC, brand assets), or we can produce original content through our network of creators and editors. For UGC-style ads, we manage creator briefing, scripting, and post-production end-to-end. Each project starts with a creative audit to determine the most efficient production approach for your brand and budget.
4
How do you measure whether the creative is actually working?
We track creative performance through platform-native metrics (CTR, CPM, CPA, ROAS, hook rate, hold rate, thumbstop ratio) and tie every asset back to business outcomes via tools like AgencyAnalytics. You receive a monthly performance creative report identifying top performers, fatigued assets, and the winning angles, formats, and hooks that should drive the next production cycle.
5
Can performance creative work for B2B, or is it mainly for e-commerce?
It works for both. While performance creative is widely associated with DTC e-commerce, the same principles — strong hooks, clear value props, social proof, friction-reducing messaging — drive results in B2B lead generation, SaaS, professional services, and considered-purchase categories. The format mix shifts (more case-study-led video, founder content, and explainer formats for B2B), but the methodology remains the same.
6
How quickly will I see results once we start?
The first batch of creative is typically live within 7 days of kickoff, depending on production complexity. Initial performance signals (CTR, CPM, hook rate) appear within the first 7 to 14 days of being live. Meaningful optimisation insights — what hooks, angles, and formats win for your brand — usually emerge within the first 30 to 60 days, as we accumulate enough spend and impressions to make data-driven creative decisions.

Creative built for performance, not portfolios.

396
+
Amazing clients
14
+
Niches served
4
+
Years of experience
Shape
7464
+
Completed projects
Shape

Testimonials

What our clients are saying

Some data about our clients
500
Some clients are Fortune 500 companies but we work with any company doing over $500k per year in revenue.
100%
of them enjoys our S3 Methodology which integrates all parts of your marketing funnel.
2018
We’ve been founded in 2018 in Montreal, Canada so you know you’re in good hands and we’re not going to fiddle.

Book your strategy call today!