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What is the difference between a good and a bad SEO agency in Paris?


An SEO agency is a company specializing in search engine optimization. Our mission is to help you design your website and optimize its content in order to improve its positioning on search engines, and thus increase its visibility. There are many web agencies offering their services in Paris today, but how can you tell the difference between the good ones and the bad ones?

What makes a good SEO agency?

First of all, it’s essential to take the time to talk to the people in charge of an SEO agency before committing yourself, in order to assess their ability and reliability. Here are the qualities you need to look for.

Good listening and communication skills

A good SEO agency puts people at your service who will listen to you and determine exactly what your needs and objectives are. Only then will they be able to propose an effective strategy to improve your website’s ranking.

What’s more, the results of SEO are seen over the long term. In other words, you’ll probably be working with suppliers over a long period of time. So it’s important to make sure they’re responsive and have good communication skills.

Mastering how Google’s algorithms work

SEO isn’t just about inserting keywords and external links into the content of your website. In fact, Google’s bots take into account many other elements, which are regularly updated, to establish a platform’s ranking.

We can mention, for example, the relevance of information, the technical aspect and design of the site, or internal linkages. The service provider must therefore have a thorough understanding of Google’s algorithms in order to propose an effective strategy tailored to your objectives and your website.

How to spot a bad SEO agency in Paris?

1- She doesn’t take the time to talk to you

Some SEO agencies offer ready-made strategies without even bothering to evaluate your project and your needs. This could mean that they haven’t really mastered how Google’s algorithms work, and are therefore applying theoretical, non-customized strategies that are likely to lead to failure, as each site is unique.

2- It proposes unethical solutions

Some SEO agencies offer unethical and unregulated solutions and strategies to help you achieve your goals more quickly. While these methods may be effective at first, they expose you to the risk of more or less severe penalties if ever discovered by Google’s bots.

In short, a good SEO agency will first and foremost listen to you, then propose a legal and personalized strategy tailored to your project and your objectives.

About the author

Cédric Pharand – Co-founder of Web Tonic and travel enthusiast

A seasoned traveler with more than 120 flights to his credit, Cédric created his first incorporated company at the age of 19, which he sold a few years later in a bid to work around the world (laptop lifestyle 😉 ). When he’s not talking about himself in the third person, you’ll find Cedric in a café a little too hipster, refreshing his Google Ads dashboard far too often.

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