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The complete guide to Reddit advertising

by | Sep 20, 2022 | Web Marketing


Reddit is a social network with several million users worldwide. Members of the platform are called Redditors and can post content, vote, write comments and subscribe to sub-reddits after registering. Like Google and Facebook, this network also offers brands the opportunity to promote their products or services via an Ads function.

What is Reddit Ads?

Reddit Ads is a feature that lets you create advertising campaigns aimed at a specific target audience. Since it’s based on bids, the ad linked to the highest bid gets the best visibility. The social network also offers 3 billing methods:

  • Cost-per-click (CPC): Reddit charges you every time a user clicks on your ad;
  • Cost Per Mille (CPM): you are billed for every thousand impressions or views;
  • Cost-per-view (CPV): the site charges you each time a user views your video ad.

Please note that the number of impressions or views corresponds to the number of times your ad appears, whether or not the user clicks on it.

How do I create a Reddit Ads campaign?

To launch a campaign, you must first create a Reddit Ads account. Note that you can invite other network users to join you in launching your campaign.

You can then configure your advertising campaign. The network will then ask you to define the following parameters:

  • Your target audience ;
  • The location of your ad: it’s important to note that your ad will appear worldwide by default if you don’t define a specific location;
  • Your bid and your budget: this is the maximum amount you can afford to pay on a daily basis or over a given period. In the second case, your ad is automatically deactivated when your budget is reached;
  • The time at which your ad will be shown.

Once configuration is complete, you can start creating your ad group. Depending on your strategy, you can create text ads, photos, galleries and videos. Don’t forget the CTA call button. Finally, you can preview your ads before validating.

Why advertise on Reddit?

Reddit is becoming increasingly popular worldwide, especially with young people under 30. Through sub-reddits, it brings together several communities of enthusiasts who like to help each other in a specific field. What’s more, countless topics are discussed on these forums every day. So, by advertising on Reddit, you’re promoting your products to a specific audience that’s genuinely likely to be interested in them, provided you set the above parameters correctly.


At Webtonic, we can help you create impactful and effective advertising campaigns with Google Ads. Don’t hesitate to contact us if you’d like more information about our services, or if you’d like to call on us!

About the author

Cédric Pharand – Co-founder of Web Tonic and travel enthusiast

A seasoned traveler with more than 120 flights to his credit, Cédric created his first incorporated company at the age of 19, which he sold a few years later in a bid to work around the world (laptop lifestyle 😉 ). When he’s not talking about himself in the third person, you’ll find Cedric in a café a little too hipster, refreshing his Google Ads dashboard far too often.

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