What is Google Ads and PPC?
Formerly known as “Adwords”, Google Ads is Google’s platform enabling companies, e-Commerce sites and entrepreneurs to run targeted advertising on Google’s various properties (search engine, partner sites, Youtube, etc.). Advertising on these platforms allows you to target your ideal customer at the very moment when they’re ready to buy your services or products.
In addition to enabling our customers to attract cold traffic from people who have never had contact with your company, we are able to carry out targeted remarketing to these same people, which dramatically increases the conversion rate.
PPC(Pay Per Click), on the other hand, is a term used in web marketing that groups together the various web advertising methods for which the customer is mainly billed per click(as opposed to airtime or number of impressions).
First page of Google
Google Ads is the fastest way to reach the first page of Google. In just a few days, you’ll have reached that famous first page, and your services will be exposed to thousands of potential new customers looking for exactly what you offer.
Customized customer dashboard
We are proud to provide a personalized dashboard accessible 24/7 to all our customers. It provides you with real-time statistics on your calls generated, your ROI, your spend, your conversions and many other metrics essential to an effective and profitable campaign.
Precise, effective targeting
Doing business with Web Tonic means that every penny of your marketing budget is spent wisely on customers who are interested in your services and have a high conversion potential. We use a SKAG technique(single keyword per ad group) as well as negative keywords on each of our campaigns.
Frequently asked questions
Why choose Web Tonic over any other agency?
Great question! Of course, I’m going to speak for my parish, because I think we’re the best in our field, but there are also some very good Web agencies in Canada. What sets us apart from the rest (besides our unconditional dedication to our customers 😉 ) are the following:
1: We’ve tested just about every possible marketing and web design technique available today. So we’re in a position to give you the straight goods on the right strategies and technologies to adopt, and those to avoid.
2: We put the customer first! Choosing a web agency should always be tailored to your personal situation and take into account the various factors unique to you and your business. We take the time to listen to you and determine whether our agency is a good fit for your business.
3: The general idea behind Web Tonic is to take the expensive marketing and web design techniques and processes of the big companies and make them accessible to everyone.
I'm already doing Google Ads, can you help me?
You’re already doing Google Ads, but you’re not seeing any results or the results are rather disappointing? We can take over your existing campaign and make it profitable. Once we take over your campaign, we do a number of things:
– Keyword review and competition analysis
– Removal of unprofitable Ad Groups and complete clean-up of campaigns
– Integration of code snippets to calculate campaign ROI
– Add Ad Extensions
– Add negative keywords
– And much more…
– Better CTR (click-through rate)
– Lower cost-per-click(CPC)
– Increased ROI (Return on Investment)
What return on investment can I expect?
The return on investment of a Google Ads campaign varies greatly from one sector to another. After the first few weeks of the campaign, we’ll have a clearer idea of the ROI, and thanks to the conversion tags we’ll install on your website or landing page, the return on investment will be very easy to calculate.
To give you an idea, our average conversion rate on a landing page is between 5 and 20%.
How quickly can I expect to see results?
Within the first few days of launching the campaign, you’ll see the first tangible results. You will receive calls and quote requests via e-mail.
If you’re an e-Commerce, we’ll use Shopping Ads and new sales will be made directly attributable to our Google Ads campaign in just a few days/hours.
How much will it cost me each month?
This is entirely up to you. Google Ads allows us to adjust our daily budget at any time.
To see interesting results, we recommend a minimum of $10/day.
Do you guarantee results?
Although we have a proven track record, generating hundreds of new leads every month for our customers, no serious agency can guarantee results.
What we can guarantee, however, is unwavering support and dedication to the complete success of your plan for world domination 😉
Are you an SME or a self-employed entrepreneur?
We can help you generate more profits from the Web today.
The Tonic effect!
Leave it to us to increase your return on investment , thanks to our years of experience working with companies like yours.
Better Web visibility
Reach the first page of Google in just a few days, and get the visibility you need to acquire customers looking for your services at any time of day.
Get new customers who meet your exact geographical, qualitative and quantitative criteria today!
Drag for before/after ↓
Whether you’re a self-employed entrepreneur or an SME, we have THE package to suit your needs!
Included with all our Google Ads packages
Administrator access ⓘ
Create an account
Dedicated account manager ⓘ
Add negative keywords ⓘ
Exclusive customized dashboard ⓘ
Call recording (if desired) ⓘ
24/7 email support ⓘ
Call Tracking ⓘ
Google Analytics integration ⓘ
Monthly optimization ⓘ
Ad Extensions ⓘ
A/B Testing ⓘ
The creative process
We meet to discuss your current situation, your needs and your goals. We then analyze together whether we can help you and whether we’re a good fit for your company.
Following our initial discussion, we build and set up the structures needed to carry out the mandate. Landing page, personalized dashboard, call tracking, optimized Google Ads or SEO campaign, etc…
Once the structures and processes are in place, we take the time to analyze the results obtained and compare them with the objectives in order to get an overview of the strategy implemented. You can access your personalized dashboard and campaign statistics at any time.
A successful marketing strategy is always evolving. Ongoing optimization of this type of campaign is paramount, and is included in all our packages, along with unlimited 24/7 e-mail support. Optimization enables us to continually push the limits of our campaigns and improve them on an ongoing basis.
What they say about us
We may say we’re the prettiest and finest, but if you want to hear it from real business owners, read on.