+ 75%

of users never click past the first Google page
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They've adopted us

Quebequead
Buying Property
A L'Amiable
Arboxygene
Prestige Comfort
Demers Beaulne

Understanding Google Ads and PPC in Montreal

Google Ads, formerly known as AdWords, is a dynamic advertising tool from Google.

This platform allows Montreal businesses like yours to showcase their offerings to a targeted audience across Google's vast network, including search engines and YouTube. With PPC ( Pay-Per-Click ) , you only pay when someone interacts with your ad.

This approach ensures budget efficiency .

If you have a local business that aims to reach potential customers when they are most likely to engage, use PPC ads.

You will thus benefit from increased visibility while effectively boosting conversions.

Through detailed analyses and market insights specific to Montreal, we help businesses optimize their campaigns to better respond to local consumer behaviors and trends.

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Granular geographic targeting

Leverage hyperlocal targeting techniques to ensure your ads are seen by potential customers in specific Joliette neighborhoods. This method increases relevance and reduces wasted ad spend by focusing on the most relevant geographic areas.

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Audience segmentation and personalized personas

Our advertising experts develop detailed customer personas and segment your audience based on behavior, demographics, and interests. This ensures your ads resonate deeply with each segment, leading to higher engagement and conversion rates.

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Responsive ad formats

Use dynamic ad formats that automatically adapt to different devices and platforms, ensuring your ads always look their best, whether on mobile, desktop, or tablet.

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Ad Performance Heatmaps

Implement heatmap analysis to identify the most engaging parts of your ads, allowing you to continuously optimize content placement and design for maximum user interaction.

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Conversion rate optimization (CRO)

We focus on improving the post-click experience by optimizing landing pages, improving user interface design, and implementing A/B testing. Our advertising experts ensure that the traffic generated by your ads converts into leads or sales.

To compare is to understand

Here's why so many companies
choose Web Tonic

Web Tonic
In-House
Other agencies
Total cost
Tailor-made packages
Salaries, benefits, HR management
High or unpredictable fixed costs
Multi-channel expertise
Google, Meta, SEO, TikTok, etc.
Generally limited to a single platform
Varies by agency
Continuous optimization
Weekly follow-up & adjustments free of charge
Lack of time or training
Sometimes charged extra
Language flexibility
FR / EN / Multilingual native
Depending on the team in place
Depends on available personnel
Integrated 360° vision
Performance-oriented global strategy
Often compartmentalized or too operational
Sometimes siloed by department or channel. Not 360.
Speed of execution
Responsive & Agile (short lead times)
Slow, non-optimized internal processes
May vary according to agency load
Access to innovation
AB testing, trends, AI, product optimization
Ongoing training often lacking
Depends on management and internal priorities
Flexible contracts
No-commitment packages available
Full-time employee
Often with minimum commitment

Immediate results

Increase your ROI

Let our experience explode your return on investment. Specializing in Montreal markets, we know how to effectively maximize your advertising spend.

Increased visibility

Quickly secure top positions on Google, increasing your visibility to Montreal customers who are actively searching for your services throughout the day.

Precise local targeting

Connect with clients in Montreal who perfectly match your service criteria, now!

Want your small business to shine?

We can help you generate more profit from your web presence.

Let's talk about your project

Tailor-made web marketing services

At Web Tonic, we offer customized 360° digital marketing solutions that cover all your needs.

Custom content creation :

Develop high-quality, targeted content that resonates with your users and drives organic growth.

Technical support and optimization :

Ensure flawless performance with 24/7 support, continuous system tuning and agile problem resolution.

Community expansion:

Give your customers the means to connect and share, to build a loyal and engaged user base.

Conversion-focused design:

Optimize your user interface and customer experience to increase registrations, renewals and overall customer lifetime value.

Data-driven insights :

Use advanced analytics and real-time reporting to inform your decisions and refine your marketing strategies.

Integrated marketing automation :

Streamline your communications, nurture your leads and boost customer engagement with intelligent automation tools.

Evolving strategies :

Implement growth tactics designed to evolve along with your business and the expansion of your audience.

Performance-based planning :

Develop and execute a clear, measurable 3-6-9-12 month plan that aligns your marketing efforts with your revenue goals.
Our services are designed to generate more traffic on your web platforms, and ultimately, more sales.
Talk to an expert
Link builder
Designer
Specialist

awareness
Contents
SEO
Intermediate
Copywriter

project manager
SEO team leader
SEO
Senior

Collaborate with SEO experts

Our team of multi-skilled experts works on all fronts: SEO strategies, high-performance PPC campaigns and eCommerce store optimization to maximize your online sales.

We design solutions tailored to your environment, with rigorous monitoring and real-time adjustments.
Get a consultation

Constant communication ensures total transparency in your marketing campaigns

At Web Tonic, communication is key. We make sure you're fully informed at every stage of our collaboration, and we offer 24/7 support. Here's what you can expect:

Periodic reports

You'll receive detailed reports on campaign performance, including indicators such as website traffic, ad performance and lead generation.

Customized dashboards

You have access to a customizable campaign dashboard. It enables you to assess progress, analyze your strategies and fine-tune your campaigns.

24/7 support

We are always accessible for updates or assistance and offer 24/7 e-mail support.

Are your campaigns performing 100%? Let's test it.

Our projects where we used Google Ads

All our packages included

Organic growth, sustainable results.

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Full admin account access
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Full parameterization
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Google Analytics integration
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Creating objectives
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Customized dashboard
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Manual and adaptive optimization with AI
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Dedicated account manager
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24/7 email support
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Ad Extensions & Assets
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Negative keywords
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Call recording (If desired)
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A/B Testing

The process

01

Let's talk!

We meet and discuss your current situation, needs, and goals. We then analyze together whether we can help you and whether we are a good fit for your business.

02

Personalized strategies

Because every business is unique, so are our strategies. We take the time to understand your specific needs, target audience, and business goals. Our tailored Google Ads campaigns are designed to generate targeted traffic and maximize ROI.

03

Transparent reporting

At the house of Web Tonic , we advocate for complete transparency. Our clients have access to a personalized dashboard where they can track campaign performance in real time. From clicks, impressions, conversions, and ROI, we keep you informed every step of the way.

04

Continuous optimization

Our work doesn't stop after your campaign is set up. We continuously monitor and optimize your ads to ensure they're performing at their best. Our team of ad experts analyzes key metrics and makes data-driven adjustments to keep your campaign on track for success.

Words of appreciation from our customers

Google rating of 4.8 stars