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The latest emerging technologies to integrate into your digital strategy
Web Marketing, FacultatifIn the ever-changing world of digital marketing, staying on top of the latest technologies is crucial to maintaining a competitive edge....
The growing impact of virtual reality on digital marketing: Opportunities and challenges
Web Marketing, FacultatifPaid search is one of the most widely used and effective methods for rapidly optimizing visibility......
Emerging SEO trends in 2024: An overview of crucial developments
Web Marketing, FacultatifSEO, an essential pillar of digital marketing, is undergoing constant transformations. The year 2024 is looming with major trends that will shape the way businesses optimize their online presence. In this article, we'll dive deeper...
Understanding advertising on the App Store
Web Marketing, FacultatifPaid search is one of the most widely used and effective methods for rapidly optimizing visibility......
The complete guide to Reddit advertising
Web MarketingPaid search is one of the most widely used and effective methods for rapidly optimizing visibility......
The complete guide to Amazon advertising (Amazon PPC)
Web MarketingPaid search is one of the most widely used and effective methods for rapidly optimizing visibility......
What is cold email outreach?
Web MarketingPaid search is one of the most widely used and effective methods for rapidly optimizing visibility......
What is PPC (Pay Per Click) advertising?
Adwords, Facebook Ads, Web MarketingPaid search is one of the most widely used and effective methods for rapidly optimizing visibility......
What makes the difference between a good SEO agency in Paris and a bad one?
Search Engine Optimization (SEO), Web MarketingBuilding a landing page that converts and sells your products and services is within everyone's reach, but it must contain certain elements that have been identified over time as being directly linked to increasing the conversion rate,...
Understanding SEO: A Complete Guide
Facebook Ads, Web MarketingBuilding a landing page that converts and sells your products and services is within everyone's reach, but it must contain certain elements that have been identified over time as being directly linked to increasing the conversion rate,...
Understanding Facebook Ads – The complete guide
Facebook Ads, Web MarketingBuilding a landing page that converts and sells your products and services is within everyone's reach, but it must contain certain elements that have been identified over time as being directly linked to increasing the conversion rate,...
Understanding PPC (Facebook Ads VS Google Ads)
Adwords, Facebook Ads, Landing Page, Web MarketingBuilding a landing page that converts and sells your products and services is within everyone's reach, but it must contain certain elements that have been identified over time as being directly linked to increasing the conversion rate,...
The 7 Essentials of a Profitable Sales Landing Page
Adwords, Facebook Ads, Landing Page, Web Marketing, Website creationBuilding a landing page that converts and sells your products and services is within everyone's reach, but it must contain certain elements that have been identified over time as being directly linked to increasing the conversion rate,...
Is Google Ads Right for My Business? The 3 Essential Questions to Ask
Adwords, Facebook Ads, Landing Page, Web MarketingAre you wondering whether Google Ads is right for your business? Is this form of advertising profitable, or are your products and services even sought-after on the Internet? We're going to answer this question by asking ourselves 3...
The Digital Marketing Agency Scam
Adwords, Facebook Ads, Landing Page, Web Marketing5 things to check to see if you're being ripped off by your web marketing agency....
[Formation Google Ads – Épisode 6] Conclusion
AdwordsEpisode No.6 concludes our complete Google Ads training course, where you'll learn how to create and optimize your own campaigns from A to Z....
[Formation Google Ads – Épisode 5] How to optimize our monthly Google Ads campaigns
Adwords, Web MarketingWelcome to this new video, today we're going to optimize your Google Ads campaign, so after three or four weeks of using Google Ads, you've created your first campaign....
[Formation Google Ads – Épisode 4] Analyze Our Campaign Results + Install Hotjar
Adwords, Landing Page, Web Marketing, FacultatifHello everyone and welcome to this new video! Today, we analyze and optimize your results. So we're going to look together at the click on rate, the number of conversions, conversation value, the number of impressions, and so on....
[Formation Google Ads – Épisode 3] Creating Campaigns + The 4 Different Types of Keywords
AdwordsToday we're learning how to create a real Google Ads campaign from A to Z in an optimized way (SKAG), as well as the differences between the 4 different types of keywords....
[Formation Google Ads – Épisode 2] How to track our conversions with Google Ads + Google Analytics
AdwordsToday we're learning how to set up the code snippets required to track our conversions in Google Ads using Google Analytics software. It also discusses "how to choose the right conversion for our industry"....
[Formation Google Ads – Épisode 1] Account creation + Keyword search
AdwordsHello everyone, welcome to this part of the first video, ready to go and talk about how to create an account....