A comprehensive audit of the Amazon ecosystem examines account structure, advertising performance, ASIN positioning, competition and keyword relevance. A report prioritizes the three major bottlenecks and proposes five quick-impact actions to boost your sales.
SMART objectives, connected to Amazon's key KPIs (ACoS, TACoS, Best Seller Rank, incremental sales), frame each initiative. Each indicator is assigned a budget, a precise target and a designated manager to ensure rigorous monitoring.
The media plan is based on the following data:
Campaigns segmented by keyword type and funnel stage, dynamic bidding with automation rules, looker studio dashboard updated in real time (impressions, ctr, sales, roas).
Weekly analysis of search terms, reallocation of budgets to profitable queries, pausing of underperforming spend. Each month, creative testing (visuals, title, price) or activation of a new amazon feature (sponsored brands video vertical, brand tailored promotions) to stay one step ahead.
Result: your sales accelerate, your profitability improves and your brand gains ground, thanks to a methodology 100% dedicated to the amazon ecosystem.
We can help you generate more profit from your web presence.
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