B2C Marketing Agency

Scale meets precision.

B2C moves fast — short attention spans, impulse decisions, and creative that has to convert in seconds. We build acquisition systems that turn ad spend into customers at scale.

Platforms

One team. Every platform that matters.

Every platform

Each channel is run by a platform specialist — not a generalist splitting time across five ad accounts. Pick a platform to see how we run it.

Meta Ads

TikTok Ads

Google Ads

Snapchat Ads

Pinterest Ads

Full-funnel campaigns across Facebook & Instagram.

From cold prospecting to warm retargeting, we build creative for every stage and let Meta's algorithm scale what converts — with server-side tracking so every dollar is attributed.

  • Advantage+ shopping
  • Prospecting & retargeting
  • Reels & Stories placements
  • Dynamic product ads
  • Lead-gen instant forms
  • Server-side CAPI tracking

3.98B

Monthly active people across the family of apps

$8.60

Average CPM benchmark (2026)

Where the hook is the whole strategy.

TikTok punishes polish and rewards the first two seconds. We produce native, creator-style video in volume, ship new hooks weekly, and kill anything that doesn't hold attention past three seconds — before it eats budget.

  • Spark Ads & creator whitelisting
  • UGC production at volume
  • Hook testing cadence
  • Smart+ campaigns
  • Pixel + Events API
  • Comment-driven creative iteration

1.9B

TikTok monthly active users, Q1 2026

3 sec

The window a hook has before the scroll

Catch the demand the feed created.

Social creates the want; search captures it. We defend brand terms, compete on category and competitor queries, and use Performance Max where the feed and creative are strong enough to earn it — with search-term hygiene every week.

  • Brand defence
  • Non-brand & competitor search
  • Performance Max
  • Demand Gen
  • Search-term mining
  • Landing page alignment

89.89%

Google's global search market share (StatCounter, early 2026)

Brand

The share of your branded search you're currently losing

Cheap reach on an audience nobody else is bidding on.

Snapchat still clears at a fraction of Meta's CPMs in most consumer categories, with a young, mobile-first audience. We run it as a real prospecting channel with its own creative, not as recycled Meta assets — and hold it to the same blended CAC.

  • Prospecting & retargeting
  • Vertical video creative
  • AR lenses where relevant
  • Dynamic product ads
  • Conversions API
  • Incrementality-minded budgeting

493M

Snapchat daily active users, Q2 2026 (Snap Inc. earnings)

971M

Monthly active users, Q2 2026 (Snap Inc. earnings)

A search engine that looks like a feed.

People arrive on Pinterest planning a purchase, not killing time. That intent makes it one of the most underpriced consumer channels — especially for home, beauty, food, apparel and anything seasonal. We run it on keyword and interest targeting with product-led creative.

  • Keyword + interest targeting
  • Idea & video Pins
  • Catalog & shopping ads
  • Seasonal planning cycles
  • Direct Links
  • Retargeting from site engagers

640M

Pinterest monthly active users, Q2 2026 (Pinterest earnings)

+18%

Pinterest revenue growth YoY, Q2 2026 (Pinterest earnings)

Creative that converts, not just impresses

B2C audiences scroll past anything generic. We produce performance creative — static, video, and motion — tested against real data and iterated weekly until it scales.

Full-funnel from awareness to purchase

We don't just drive traffic. Every campaign is built across the full funnel — prospecting, retargeting, and retention — so you're not paying to acquire the same customer twice.

Speed and volume without losing precision

B2C requires fast iteration and high creative output. We run the production pipeline, the media buying, and the analytics in one system so nothing slows down between insight and action.

The B2C problem

You don't have a targeting problem. You have a creative problem.

Broad targeting and automated bidding took most of the levers away — what's left is what you put in front of people and how fast you can replace it. Most consumer brands ship four assets a month and wonder why performance decays by week three. We run creative like a production line: concepts briefed from what actually won last month, static and video shipped weekly, hooks tested independently of bodies, and losers cut on fatigue signals rather than gut feel. Media buying then becomes maintenance instead of firefighting.

3 sec

The window before the scroll decides for you

Weekly

New concepts shipped into test, every account

1 team

Creative, media and analytics in one loop

Beauty, Personal Care & Wellness
Crowded shelves, heavy creative fatigue, and buyers who compare in-feed. We run high-volume UGC and founder-led creative across Meta, TikTok and Pinterest, with subscription and replenishment flows behind it.
Apparel & Lifestyle
Seasonality, returns and margin pressure make blended CAC the only number that matters. We build catalog-led prospecting, retargeting that respects the return window, and creative refreshed against each drop.
Food & Beverage
Trial is the hard part, repeat is the business. We buy first orders efficiently across social and search, then hand off to email and SMS flows built for second- and third-purchase rates, not one-off conversions.
Home, Appliances & Pet
Considered purchases with long research windows. We combine Pinterest and search intent with retargeting and review-driven creative so buyers come back to you instead of the marketplace.

We also serve these industries

Our divisions

Discover our other divisions

Business to Business

Long sales cycles, multiple decision-makers, and pipeline that takes months to close. We build B2B acquisition across Google, LinkedIn, SEO and email — tracked from first click to signed contract.

SaaS

Professional Services

Manufacturing

Healthcare

Fintech

Logistics

Legal

Explore

eCommerce

Feeds, Shopping, catalog ads and retention flows. We run the full commerce stack on blended CAC and contribution margin — from first impression to repeat purchase.

Apparel

Beauty

Home

Food & Beverage

Pet

Electronics

Supplements

Explore

Fast Scaling Brand

Spend doubling, CAC drifting, creative that can't keep up. We rebuild measurement, structure and the creative pipeline so the system holds at 3× the budget.

DTC

Subscription

Marketplaces

Consumer Apps

SaaS

Fintech

Funded Startups

Explore

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253x 5-star
reviews
TikTokGoogle AdsShopifyWebflowSEMrushMeta

FAQ

Frequently Asked questions.

Everything you might want to know, up front.

What ad spend do we need before this makes sense?

Meaningfully, around $10k/month in media. Below that there isn't enough data to test creative properly and you're better off with fewer channels run tightly. We'll say so on the call rather than sell you a structure your budget can't feed.

Do you produce the creative or do we?

We produce it. Static, motion and UGC-style video, briefed from performance data and shipped weekly. If you already have an in-house studio, we brief it instead and keep the testing framework.

How many creatives do you test a month?

It depends on spend, but the rule is simple: enough that no single asset carries the account. At $10-30k/month that's typically 8-15 new concepts a month, with hooks tested separately from bodies.

How do you handle iOS tracking loss?

Server-side tracking through the Conversions API on every platform that supports it, plus UTM discipline and a blended CAC view. We don't ask you to trust one platform's self-reported ROAS.

When do we see results?

Most accounts see meaningful movement in cost per purchase within 30-60 days, once the first creative cycle has run. The compounding gains come from the testing cadence, not from launch week.

CASE STUDIES

Discover why these market leaders are choosing Web Tonic

Discover our work
Discover our work

Case studies

Website Portfolio

Video Ads

Static Ads

Food Allergy Institute — case study lead image

2026

243 → 1,012 consultations/mo · cost per landing page view −30%

Long Beach, California, United States

Food Allergy Institute

Monthly booked enrollment consultations grew from 243 in January 2026 to 1,012 in September 2026 — 5,836 in nine months — while Meta spend stayed flat at $717,944 (+1.7% year over year). Reach was cut back on purpose — impressions fell 24.2% — while landing page views rose 45.2%.

Discover more

Health & medical

Farrukh Ahmed CPA — case study lead image

2026

position 50 → 17 · +166% desktop map impressions

Mississauga, Ontario

Farrukh Ahmed CPA

A Mississauga accounting practice went from average Google position 50.1 at launch to 17.01, grew organic clicks 55.3% on matched months, and lifted Google Business Profile search impressions 92.7% on mobile and 166.0% on desktop year over year.

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Professional services

Stone Decorative — case study lead image

2026

137 → 1,075 monthly clicks · +85% calls

Quebec, Canada

Stone Decorative

A decorative stone retailer climbed from an average Google position of 30.5 to 11.0 and grew monthly organic clicks from 137 to 1,075 across the recovery window, while tracked calls rose 85.3% year over year on matched months.

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Home services & trades

Univer Phone — case study lead image

2026

+77% tracked calls · position 19.2 → 5.5

Saint-Eustache, Boisbriand and Mont-Royal, Quebec

Univer Phone

A three-store phone repair business moved from an average Google position of 19.2 to 5.5, grew search impressions 32.6% year over year, and took 1,844 tracked calls in twelve months against 1,044 in the twelve before that — a 76.6% increase on matched months.

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Retail & e-commerce

Oever — Event promotion (Google Ads)

2026

1,678,801 impressions · $3.05 CPM

New York City, United States

Oever

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

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Events & venues

Santoy Calgary Painters — SEO

2026

+46% sessions

Calgary, Alberta, Canada

Santoy Calgary Painters

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

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Home services & trades

Peintres Montréal — SEO

2026

+441% sessions

Montreal and Laval, Quebec, Canada

Peintres Montréal

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

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Home services & trades

Prépa PPL — audience launch

2026

0 → 1,575 sessions/month

France

Prépa PPL

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

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Education & training

Peinture Marcil — SEO launch

2026

0 → 2,176 sessions

Rive-Nord, Montreal, Quebec, Canada

Peinture Marcil

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

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Home services & trades

Canado-Nacan Équipements — SEO

2026

36.2 → 25.8 avg position

Quebec, Canada

Canado-Nacan Équipements

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

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B2B & SaaS

Benjel — SEO

2026

24.8 → 18.8 avg position

Montreal, Quebec, Canada

Benjel

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

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Professional services

Arboxygène — SEO

2026

25.5 → 18.9 avg position

Montérégie, Quebec, Canada

Arboxygène

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

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Home services & trades

Traiteur Tiguidou website homepage

Traiteur Tiguidou

Webflow

Webflow Site

Québec, Canada

Traiteur Tiguidou

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

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Events & hospitality

Millie & Jones website homepage

Millie & Jones

Shopify

Shopify Store + CRO

Hemel Hempstead, United Kingdom

Millie & Jones

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

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Home, sleep and furniture

MARCOZO website homepage

MARCOZO

Shopify

Shopify Design + Development

Canada

MARCOZO

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

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Jewelry & eyewear

BloomsyBox website homepage

BloomsyBox

Shopify

Shopify Design + Dev + CRO

United States

BloomsyBox

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

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Flowers & gifting

PetalDriven.com website homepage

PetalDriven.com

Shopify

Shopify Design + Development

Mar Vista, Florida, United States

PetalDriven.com

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

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Flowers & gifting

SAINT homepage hero with the buy one get one free offer

SAINT

Shopify

Shopify Dev + CRO + Analytics

Australia

SAINT

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

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Jewelry & eyewear

Culprit Underwear website homepage

Culprit Underwear

Shopify

Shopify Store + CRO

United States

Culprit Underwear

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

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Apparel & fashion

Lyson Duval website homepage

Lyson Duval

WordPress

WordPress Site

Québec, Canada

Lyson Duval

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

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Coaching & wellness

WholesaleRoses.com website homepage

WholesaleRoses.com

Shopify

Shopify Design + Development

Miami, Florida, United States

WholesaleRoses.com

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

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Flowers & gifting

roe Wellness website homepage

roe Wellness

Shopify

Shopify Design + Development

United States

roe Wellness

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

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Skin care & beauty

Centre Dentaire Valiquette website homepage

Centre Dentaire Valiquette

WordPress

WordPress Site

La Petite-Patrie, Montréal, Québec

Centre Dentaire Valiquette

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

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Healthcare

Petzyo website homepage

Petzyo

Shopify

Shopify Design + Development

Australia

Petzyo

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

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Supplements and wellness

Oura Health

Health & Medical

InBeat OURA SOW001 D2 UGC Matthew 9x16 — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b886157ed9bc2f507c28_out2.mp4

Oura Health

Health & Medical

Track your health more accurately with a sleek smart ring

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889cfe1dedd519c829fc4_out.mp4

Oura Health

Health & Medical

Monitor your health effortlessly without changing your lifestyle

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b86e14801b4217b47458_out2.mp4

Oura Health

Health & Medical

Consistent daily habits and tracking can help improve your overall health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889ad204f7a9be21fd5ab_out.mp4

Oura Health

Health & Medical

Get more clarity and less pressure with health insights

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b85e468d9afc9b9d0882_out2.mp4

Oura Health

Health & Medical

Understand your cycle and work with your body's natural rhythm

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b84a3a753f3186f65207_out2.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78c28aacb83de1fd8e3adc_out2.mp4

Oura Health

Health & Medical

Skip the trial and error with a personalized health wearable

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78897524cfb409e117db2d_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b8333a753f3186f64e0a_out2.mp4

Oura Health

Health & Medical

A more accurate and comfortable way to track your health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78894cb8c787e161139a17_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 868gjy6ba — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b80e157ed9bc2f504f45_out2.mp4

Oura Health

Health & Medical

Track your health and wellness throughout your daily routine

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a788840505270c5384c67e5_out.mp4

Food Allergy Institute

Health & Medical

EN

Access expert allergy treatment from anywhere in the country

Food Allergy Institute

Health & Medical

EN

Overcome food allergies with a proven tolerance program

Food Allergy Institute

Health & Medical

EN

Help your child build lasting tolerance to food allergies

MDF

Automotive

FR

Fast and reliable mobile roadside assistance when you need it

MDF

Automotive

FR

Manage your commercial fleet with zero downtime

MDF

Automotive

FR

Avoid surprise bills with transparent auto repair pricing

MDF

Automotive

FR

Get quality car repairs for ten percent less

MDF

Automotive

FR

Enjoy ten percent off your next car repair

MDF

Automotive

FR

Trust your vehicle with affordable and reliable maintenance

MDF

Automotive

FR

Save ten percent with your trusted local mechanic

MDF

Automotive

FR

Get ten percent off all your auto repairs today

Hopper

Travel & Hospitality

EN

Stop wasting money on overpriced hotel rooms

Book your strategy call today!