B2B Marketing Agency

Innovation by design

B2B acquisition is complex — long sales cycles, multiple stakeholders, and pipeline that takes months to close. We build the system that tracks every touchpoint from first click to signed contract.

Platforms

One team. Every platform that matters.

Every platform

Each channel is run by a platform specialist — not a generalist splitting time across five ad accounts. Pick a platform to see how we run it.

LinkedIn Ads

Google Ads

Meta Ads

YouTube Ads

Microsoft Ads

The only place you can buy the job title.

Firmographic and title-level targeting no other platform matches. We run document ads, thought-leadership ads and conversation flows against tight ICP lists, then push every lead into your CRM with the campaign attached.

  • ABM & matched audiences
  • Lead-gen forms
  • Document & thought-leadership ads
  • Conversation ads
  • Website retargeting
  • CRM-synced conversion tracking

1.3B

LinkedIn members worldwide (LinkedIn Pressroom, Apr 2026)

~310M

Monthly active members

Buyers who are already searching for you.

High-intent search is where B2B deals start. We build tight keyword-to-landing-page mapping, mine search terms weekly, and feed offline conversions back so Smart Bidding optimises to closed revenue instead of form fills.

  • Non-brand & competitor search
  • Brand defence
  • Offline conversion imports
  • Search-term mining
  • Landing page alignment
  • Performance Max where it earns it

89.89%

Google's global search market share (StatCounter, early 2026)

39.37%

Google's share of global PPC spend

Reach decision-makers off the clock.

Your buyers scroll the same feeds as everyone else. We use Meta for cheap top-of-funnel reach, retargeting the accounts already in your pipeline, and lead-gen at CPMs a fraction of LinkedIn's — with server-side tracking so nothing goes missing.

  • Prospecting & retargeting
  • Lead-gen instant forms
  • Reels & Stories placements
  • Advantage+ audience
  • Server-side CAPI tracking
  • Creative testing cadence

3.98B

Monthly active people across Meta's family of apps

$8.60

Average CPM benchmark (2026)

The demand you create before the search happens.

Search only captures buyers who already know the category. YouTube builds the category. We run demand-gen video against in-market and custom-intent audiences, then measure the lift in branded search and direct pipeline — not view-through vanity.

  • In-market & custom-intent audiences
  • Demand Gen campaigns
  • Shorts placements
  • Sequenced storytelling
  • Branded-search lift tracking
  • Creative built for sound-off

2.6B

Monthly active YouTube users

200B+

Daily Shorts views

The B2B channel most agencies forget.

Bing carries a disproportionately corporate, desktop, older-skewing audience — and CPCs well under Google in most B2B categories. We port the Google structure across, then optimise it separately instead of letting it run on autopilot.

  • Google campaign import + rebuild
  • LinkedIn profile targeting
  • Lower-CPC non-brand search
  • Shopping where relevant
  • Audience network control
  • Separate budget & bidding

Desktop

A corporate, desktop-weighted audience most B2B accounts never bid on

Lower CPC

Costs per click below Google in most B2B categories

Pipeline, not leads

We don't optimize for form fills. Every campaign is built to generate revenue-qualified pipeline — tracked through multi-touch attribution so you know exactly which channel drove the deal.

Built for long sales cycles

B2B buyers don't convert on the first visit. We build retargeting architecture, nurture sequences, and content touchpoints designed to stay in front of decision-makers across the full buying journey.

One team across every channel

Paid search, LinkedIn, SEO, email, creative — all executed by one team feeding one attribution model. No channel silos, no vendor coordination, no gaps in your funnel.

The B2B problem

Your CRM says “web”. Nobody knows what that means.

In B2B, the gap between a click and a contract is six months, four stakeholders and a dozen touchpoints — so most reporting collapses into a single useless line item. We rebuild the measurement layer first: server-side tracking, UTM discipline, offline conversion imports from your CRM, and multi-touch attribution that survives long cycles. Then we buy media against it. That order matters. Optimising to form fills gets you cheap leads sales never call; optimising to closed-won revenue gets you a pipeline your CFO can forecast.

6-9 months

Typical enterprise B2B sales cycle we build attribution for

4-6

Stakeholders in the average B2B buying committee

1 team

Paid, SEO, email, creative and web under one attribution model

SaaS & Technology
Long sales cycles, high CACs, and complex funnels. We build acquisition systems for SaaS companies that track every touchpoint from ad click to closed-won — across Google, LinkedIn, SEO, and email.
Professional Services
Law firms, consulting firms, accounting practices — high-value engagements that require trust before conversion. We drive qualified leads through intent-based search, thought leadership content, and targeted paid campaigns.
Manufacturing & Industrial
Niche audiences, technical buyers, and long procurement cycles. We build B2B acquisition infrastructure that reaches engineers, procurement managers, and decision-makers through the channels they actually use.
Healthcare & Medical
Regulated industries require compliant campaigns and precise targeting. We run acquisition for healthcare B2B companies — from med-tech to SaaS platforms — with full tracking and attribution within compliance boundaries.

We also serve these industries

Our divisions

Discover our other divisions

Business to Customer

Short attention spans, impulse decisions, and creative that has to convert in seconds. We run performance creative and full-funnel media across Meta, TikTok, Google, Snapchat and Pinterest.

Beauty

Apparel

Food & Beverage

Home

Fitness

Travel

Consumer Tech

Explore

eCommerce

Feeds, Shopping, catalog ads and retention flows. We run the full commerce stack on blended CAC and contribution margin — from first impression to repeat purchase.

Apparel

Beauty

Home

Food & Beverage

Pet

Electronics

Supplements

Explore

Fast Scaling Brand

Spend doubling, CAC drifting, creative that can't keep up. We rebuild measurement, structure and the creative pipeline so the system holds at 3× the budget.

DTC

Subscription

Marketplaces

Consumer Apps

SaaS

Fintech

Funded Startups

Explore

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253x 5-star
reviews
TikTokGoogle AdsShopifyWebflowSEMrushMeta

FAQ

Frequently Asked questions.

Everything you might want to know, up front.

What size of B2B company do you usually work with?

Mostly $2M-$50M revenue companies with a real sales team and a CRM in place. Below that, attribution work rarely pays for itself; above that, we run alongside an internal team rather than replacing it. If you have no CRM and no sales process yet, we'll tell you that before you sign anything.

How do you measure success when deals take six months to close?

We instrument the whole path: server-side tracking, CRM-synced offline conversions and multi-touch attribution. Early on we report on pipeline created and stage progression; by month four to six you're reading closed-won revenue by channel, not form fills.

Do you replace our sales team's lead follow-up?

No. We generate and qualify demand and hand it to your team with full context — source, campaign, content consumed. We'll advise on speed-to-lead and nurture sequences, and build the email flows, but your reps still sell.

Is LinkedIn always the right channel for B2B?

No. LinkedIn buys precision at a premium CPM. For most accounts the profitable mix is high-intent search first, LinkedIn for ABM and ICP-tight reach, and Meta or YouTube for cheap top-of-funnel. We decide with your CAC data, not a preference.

How fast do we see results?

Search and retargeting typically produce qualified leads within 30 days. Attribution needs a full sales cycle to prove revenue, so we commit to a 6-month runway and report leading indicators — pipeline created, cost per qualified opportunity — every month until then.

CASE STUDIES

Discover why these market leaders are choosing Web Tonic

Discover our work
Discover our work

Case studies

Website Portfolio

Video Ads

Static Ads

Food Allergy Institute — case study lead image

2026

243 → 1,012 consultations/mo · cost per landing page view −30%

Long Beach, California, United States

Food Allergy Institute

Monthly booked enrollment consultations grew from 243 in January 2026 to 1,012 in September 2026 — 5,836 in nine months — while Meta spend stayed flat at $717,944 (+1.7% year over year). Reach was cut back on purpose — impressions fell 24.2% — while landing page views rose 45.2%.

Discover more

Health & medical

Farrukh Ahmed CPA — case study lead image

2026

position 50 → 17 · +166% desktop map impressions

Mississauga, Ontario

Farrukh Ahmed CPA

A Mississauga accounting practice went from average Google position 50.1 at launch to 17.01, grew organic clicks 55.3% on matched months, and lifted Google Business Profile search impressions 92.7% on mobile and 166.0% on desktop year over year.

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Professional services

Stone Decorative — case study lead image

2026

137 → 1,075 monthly clicks · +85% calls

Quebec, Canada

Stone Decorative

A decorative stone retailer climbed from an average Google position of 30.5 to 11.0 and grew monthly organic clicks from 137 to 1,075 across the recovery window, while tracked calls rose 85.3% year over year on matched months.

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Home services & trades

Univer Phone — case study lead image

2026

+77% tracked calls · position 19.2 → 5.5

Saint-Eustache, Boisbriand and Mont-Royal, Quebec

Univer Phone

A three-store phone repair business moved from an average Google position of 19.2 to 5.5, grew search impressions 32.6% year over year, and took 1,844 tracked calls in twelve months against 1,044 in the twelve before that — a 76.6% increase on matched months.

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Retail & e-commerce

Oever — Event promotion (Google Ads)

2026

1,678,801 impressions · $3.05 CPM

New York City, United States

Oever

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

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Events & venues

Santoy Calgary Painters — SEO

2026

+46% sessions

Calgary, Alberta, Canada

Santoy Calgary Painters

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

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Home services & trades

Peintres Montréal — SEO

2026

+441% sessions

Montreal and Laval, Quebec, Canada

Peintres Montréal

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

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Home services & trades

Prépa PPL — audience launch

2026

0 → 1,575 sessions/month

France

Prépa PPL

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

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Education & training

Peinture Marcil — SEO launch

2026

0 → 2,176 sessions

Rive-Nord, Montreal, Quebec, Canada

Peinture Marcil

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

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Home services & trades

Canado-Nacan Équipements — SEO

2026

36.2 → 25.8 avg position

Quebec, Canada

Canado-Nacan Équipements

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

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B2B & SaaS

Benjel — SEO

2026

24.8 → 18.8 avg position

Montreal, Quebec, Canada

Benjel

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

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Professional services

Arboxygène — SEO

2026

25.5 → 18.9 avg position

Montérégie, Quebec, Canada

Arboxygène

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

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Home services & trades

Traiteur Tiguidou website homepage

Traiteur Tiguidou

Webflow

Webflow Site

Québec, Canada

Traiteur Tiguidou

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

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Events & hospitality

Millie & Jones website homepage

Millie & Jones

Shopify

Shopify Store + CRO

Hemel Hempstead, United Kingdom

Millie & Jones

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

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Home, sleep and furniture

MARCOZO website homepage

MARCOZO

Shopify

Shopify Design + Development

Canada

MARCOZO

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

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Jewelry & eyewear

BloomsyBox website homepage

BloomsyBox

Shopify

Shopify Design + Dev + CRO

United States

BloomsyBox

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

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Flowers & gifting

PetalDriven.com website homepage

PetalDriven.com

Shopify

Shopify Design + Development

Mar Vista, Florida, United States

PetalDriven.com

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

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Flowers & gifting

SAINT homepage hero with the buy one get one free offer

SAINT

Shopify

Shopify Dev + CRO + Analytics

Australia

SAINT

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

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Jewelry & eyewear

Culprit Underwear website homepage

Culprit Underwear

Shopify

Shopify Store + CRO

United States

Culprit Underwear

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

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Apparel & fashion

Lyson Duval website homepage

Lyson Duval

WordPress

WordPress Site

Québec, Canada

Lyson Duval

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

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Coaching & wellness

WholesaleRoses.com website homepage

WholesaleRoses.com

Shopify

Shopify Design + Development

Miami, Florida, United States

WholesaleRoses.com

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

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Flowers & gifting

roe Wellness website homepage

roe Wellness

Shopify

Shopify Design + Development

United States

roe Wellness

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

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Skin care & beauty

Centre Dentaire Valiquette website homepage

Centre Dentaire Valiquette

WordPress

WordPress Site

La Petite-Patrie, Montréal, Québec

Centre Dentaire Valiquette

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

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Healthcare

Petzyo website homepage

Petzyo

Shopify

Shopify Design + Development

Australia

Petzyo

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

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Supplements and wellness

Oura Health

Health & Medical

InBeat OURA SOW001 D2 UGC Matthew 9x16 — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b886157ed9bc2f507c28_out2.mp4

Oura Health

Health & Medical

Track your health more accurately with a sleek smart ring

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889cfe1dedd519c829fc4_out.mp4

Oura Health

Health & Medical

Monitor your health effortlessly without changing your lifestyle

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b86e14801b4217b47458_out2.mp4

Oura Health

Health & Medical

Consistent daily habits and tracking can help improve your overall health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889ad204f7a9be21fd5ab_out.mp4

Oura Health

Health & Medical

Get more clarity and less pressure with health insights

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b85e468d9afc9b9d0882_out2.mp4

Oura Health

Health & Medical

Understand your cycle and work with your body's natural rhythm

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b84a3a753f3186f65207_out2.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78c28aacb83de1fd8e3adc_out2.mp4

Oura Health

Health & Medical

Skip the trial and error with a personalized health wearable

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78897524cfb409e117db2d_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b8333a753f3186f64e0a_out2.mp4

Oura Health

Health & Medical

A more accurate and comfortable way to track your health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78894cb8c787e161139a17_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 868gjy6ba — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b80e157ed9bc2f504f45_out2.mp4

Oura Health

Health & Medical

Track your health and wellness throughout your daily routine

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a788840505270c5384c67e5_out.mp4

Food Allergy Institute

Health & Medical

EN

Access expert allergy treatment from anywhere in the country

Food Allergy Institute

Health & Medical

EN

Overcome food allergies with a proven tolerance program

Food Allergy Institute

Health & Medical

EN

Help your child build lasting tolerance to food allergies

MDF

Automotive

FR

Fast and reliable mobile roadside assistance when you need it

MDF

Automotive

FR

Manage your commercial fleet with zero downtime

MDF

Automotive

FR

Avoid surprise bills with transparent auto repair pricing

MDF

Automotive

FR

Get quality car repairs for ten percent less

MDF

Automotive

FR

Enjoy ten percent off your next car repair

MDF

Automotive

FR

Trust your vehicle with affordable and reliable maintenance

MDF

Automotive

FR

Save ten percent with your trusted local mechanic

MDF

Automotive

FR

Get ten percent off all your auto repairs today

Hopper

Travel & Hospitality

EN

Stop wasting money on overpriced hotel rooms

Book your strategy call today!