Impact Santé provides first aid and CPR training to a wide range of people, including those working in these sectors:

  • Transportation services;
  • Industrial services;
  • Government services;
  • Telecommunications services;
  • Event services;
  • Emergency services ;
  • Family Services;
  • Health and social services.

Impact Santé offers a complete range of training courses for these individuals and institutions:

  • CPR/AED;
  • First aid;
  • Early childhood;
  • Wild and remote environment;
  • Sea rescue;
  • Day camp…
Customer

Impact Santé

New users

9 768

Date

18.02.2025

Problems encountered

By optimizing its online presence, Impact Santé hoped to attract more visitors interested in first aid and CPR training in Quebec. Enhancing the site's visibility on search engines could encourage more visitors to sign up for the courses on offer. 

Solution provided

From December 2023 to March 2024, Impact Santé implemented a series of SEO optimization actions aimed at increasing its online visibility, generating qualified traffic and improving its positioning on Google for queries related to first aid training in various regions of Quebec.

Results :

  • New users: 9,768
  • Total users: 10,135
  • Page views: 44,748
  • Pages positioned on Google: 68
  • Increase in positions: +308

Benefits for the company :

Significant increase in user traffic

  • A high proportion of new visitors (nearly 96%) demonstrates that traffic acquisition efforts via SEO have attracted a fresh and interested audience.
  • The volume of page views (44,748) indicates that users are actively exploring the content offered, which reflects good relevance of the information and optimized navigation.

Improved positioning on Google

  • The addition of 68 ranked pages, combined with an overall increase of 308 positions, confirms that strategic keywords have been well integrated into the content. This improves visibility in search results, particularly for key training courses.

High rankings on strategic keywords

  • Dominant positioning on specific and strategic queries (e.g.: position 1 for “first aid course adapted to early childhood”) demonstrates mastery of SEO targeting.
  • These rankings help attract a qualified audience looking specifically for the training courses offered by Impact Santé.

Strategy deployed

  • Research and integrate relevant keywords, particularly long-tail keywords with high potential and low competition (e.g., “CPR certificate,” “Red Cross first aid and CPR instructor course,” “Respiratory Resuscitation course”). Optimize titles, meta descriptions, and site content with these keywords.
  • Technical optimization of the site : Improvement of loading speed, URL structure, and mobile compatibility to meet search engine criteria.
  • Creation of targeted content : Writing blog articles around the desired themes.
  • Optimization of key pages : Rewriting training descriptions with clear calls to action.
  • Creation and optimization of the Google My Business listing : Updated information (address, telephone, opening hours) and inclusion of images of the premises and current training courses.

What we have achieved

Thanks to our targeted SEO strategy, Impact Santé experienced a real transformation of its online presence. In the space of three months, our team enabled the company to strengthen its image, improve accessibility and attract a qualified audience. Key achievements include

  1. Content optimization for better SEO : We enriched the site with strategic keywords, including low-competition long-tail phrases. This made the pages more visible on search engines and increased their relevance to users interested in first aid training.

  2. Improvements to the site's technical structure : Special attention was paid to loading speed and mobile compatibility, providing a smooth and pleasant user experience. This technical optimization helped strengthen the site's position in search results.

  3. Creating relevant and engaging content : We wrote blog articles on relevant topics, which enriched the site's content offering and improved its positioning on specific queries related to first aid and CPR.

  4. Rewriting key pages : By rewriting the course descriptions, we not only optimized their SEO, but also improved the call to action, which made it easier to convert visitors into registrants.

  5. Google My Business listing optimization : We updated all essential local information, including photos of current training courses, to increase the company's visibility in local searches and encourage user interaction.

These actions have generated a steady flow of qualified traffic, ensuring that users interested in the training courses on offer quickly find what they're looking for, reinforcingImpact Santé 's position as a leader in the field of first aid and CPR training in Quebec.

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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Page views: 44,748

Conclusion

Thanks to a targeted SEO strategy, Impact Santé boosted its online visibility, attracting 9,768 new users and generating 44,748 page views in three months. With 68 pages positioned and an increase of 308 positions on Google, the company improved its qualified traffic and achieved high rankings on strategic keywords, notably in first position for key queries. These results confirm the effectiveness of the optimizations made to increase awareness and conversions.

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