The company sells various products that guarantee the protection of personnel in these dangerous areas:

  • Safety barriers;
  • Waterproofing cushions and shelters;
  • Machine security systems.

Canado-Nacan Equipment highlights:

  • Sale of very high quality safety equipment, machines and accessories;
  • In-depth analysis of specific customer needs;
  • Demonstrations of real applications of security systems at other customers.
Customer

Canado Nacan

Overall conversion rate

11,22 %

Date

18.02.2025

Problems encountered

Canado-Nacan Équipements wanted to increase its online visibility to reach a broader professional and industrial audience. The main objective was to improve qualified traffic to their website and generate leads with high purchase intent.

Solution provided

We launched a targeted Google Ads campaign, spread across three main campaigns:

  • Campaigns in French and English : to reach a bilingual audience in Quebec.
  • Targeting specific sectors : with an emphasis on key industrial areas.
  • Ads for specific products : safety barriers, loading docks, industrial curtains, etc.

Results :

  • Total clicks : 7,655 .
  • Impressions : 62,859 .
  • Overall conversion rate : 11.22% .
  • Average cost per click (CPC) : $2.68 .
  • Average cost per conversion : $23.87 .
  • Total conversions : 859 (qualified leads).

Benefits for the company :

  • Increase in qualified leads : More than 859 conversions , showing excellent engagement from targeted professionals.
  • Optimized advertising cost : The average CPC of $2.68 and the cost per conversion of $23.87 helped maximize the return on investment.
  • Increased Visibility : With 62,859 impressions , the campaigns significantly increased brand awareness in the industrial sector.

Effective product targeting : Featured products like safety barriers and loading docks generated strong interest among the target audience.

Strategy deployed

To address this challenge, we developed a targeted Google Ads strategy tailored to Canado-Nacan Équipements' goals. The approach involved implementing several actions to maximize online visibility and attract a qualified audience:

  • Bilingual targeting: Launch campaigns in French and English to effectively reach the Quebec market, while addressing both French- and English-speaking audiences.
  • Geographic segmentation: Focus on specific industrial zones in Quebec where Canado-Nacan has growth opportunities.
  • Product-specific campaigns: Ads dedicated to key products like safety barriers and loading docks.
  • Continuous optimization: Adjusting bids and keywords to focus on the most competitive terms most likely to generate qualified leads.

What we have achieved

  • Creation of text and display ads tailored to strategic keywords (e.g., “Industrial Safety Barriers – Keep Your Employees Safe!”).
  • Geographic segmentation to target specific industrial zones in Quebec.
  • Using ad extensions to maximize engagement (e.g., contact information, special offers).
  • Keyword optimization with adjusted bids for the most competitive terms (e.g., “loading dock”).
  • A/B testing titles and descriptions to maximize ad performance
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
No items found.
Impressions: 62,859

Conclusion

The Google Ads campaigns implemented for Canado-Nacan Équipements demonstrated a well-executed strategy aligned with the company's objectives. With a high conversion rate ( 11.22% ) and optimized advertising costs, these campaigns generated qualified leads while strengthening the brand's visibility in a competitive market. By targeting specific products and strategic geographic areas, Canado-Nacan consolidated its position as a key player in the field of industrial safety solutions.

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